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01Interview
The year Farro & Field stopped selling wheat
12 min · Paris
Founders, on the record
Top picksChosen by the editors · Week 31
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02Interview
Anselm Roux on selling a studio he did not want to leave
16 min · Paris
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03Interview
Ines Abaroa built a bank's voice out of complaint letters
14 min · Paris
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04Teardown
Six packaging systems that survived a supermarket shelf
11 min · Paris
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05Teardown
Why fintech naming keeps arriving at the same six syllables
8 min · Lisbon
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06Field notes
Hiring an editor before hiring a growth lead
7 min · Bengaluru
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Interview
The year Farro & Field stopped selling wheat
Twelve farms, one name, and the buyer meeting that changed how a forty-year-old cooperative describes itself.
12 min · Paris
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Sponsored · Ardent Capital
Nine partners on what they actually read in a seed deck
Paid for by Ardent Capital. Written by the CliqueTrees newsroom to the same standards as our editorial, and labelled wherever it appears.
Sponsored story
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Teardown
Why fintech naming keeps arriving at the same six syllables
We read four hundred seed-stage names from the last eighteen months. The pattern is worse than you think.
8 min · Lisbon
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Field notes
What a design system costs after the launch
Three clients opened their maintenance ledgers. The second year is where the money actually goes.
9 min · Bengaluru
Interview
Anselm Roux on selling a studio he did not want to leave
Fourteen years, one acquisition, and the earn-out clause he now warns every founder about.
16 min · Paris
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Essay
The brief is the deliverable
Most engagements fail before any work is made. A defence of spending a quarter of the budget on the question.
6 min · Lisbon
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Teardown
Six packaging systems that survived a supermarket shelf
Photographed under the actual lighting, at the actual distance, next to the actual competition.
11 min · Paris
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Field notes
Hiring an editor before hiring a growth lead
Four companies that inverted the usual order, and what it did to their first-year retention.
7 min · Bengaluru
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Essay
Against the founder letter
The genre is exhausted. What to publish instead when the company needs to be heard from.
5 min · Lisbon
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Interview
Ines Abaroa built a bank's voice out of complaint letters
The tone-of-voice project that started in the customer service queue and ended in the annual report.
14 min · Paris