Advertise · Media kit 2026

Reach the people who decide what a company is called

Ninety-six thousand founders, operators and marketing leads read the Thursday edition. We sell five placements and no more, we label every one of them, and we write the sponsored stories ourselves.


Audited by ABC, Q2 2026No tracking pixelsNo programmatic inventory


Weekly edition subscribers96,400

Monthly readers, newsroom310,000

Founders and C-suite, share of list41%

Open rate, twelve-month average54%


Placements and rates
PlacementReachDetailRate
Masthead, weekly edition96,400 readersOne per issue, above the lead story€4,200
Sponsored story12,000 avg. readsWritten by our newsroom, labelled throughout€9,500
Feed placement310,000 monthlyIn-stream on the newsroom index€2,800
Sidebar unit310,000 monthlyBeside Most read, all newsroom pages€1,600
Series partnershipFour editionsStanding credit, one live event included€26,000

Rates per insertion, excluding VAT. Series bookings of four or more are quoted at 20% below rate card.

Our rules, in full

Sponsored stories are written by our newsroom, never by the advertiser, and carry the label at every appearance. Advertisers see the copy before publication and may withdraw, but may not edit. No placement runs beside a story about the advertiser or its competitors. We decline categories we would not report on fairly.

Book a placement

The weekly edition, Thursday mornings

One long founder interview, three short ones, and whatever the studio learned that week. No tracking pixels, no growth loops.