Drop the programme artwork
Podcast · fortnightly
The Brief
One engagement, told by the people on both sides of it. Forty minutes, no host voice-over.
38 episodes
The newsroom, out loud
Four programmes, recorded in the Paris studio and in whatever aisle, mill or lobby the story is actually happening in. Everything is free, and everything is published on Thursday.
Apple PodcastsSpotifyYouTubeRSS
This week · The Brief, episode 38
Farro & Field: forty years of selling wheat to nobody
The cooperative's chair and our strategist listen back to the buyer interviews that ended forty years of anonymity, including the two that were nearly cut.
Drop the programme artwork
Film series
Shelf Test
Packaging photographed in the aisle it actually has to survive, then argued about on camera.
12 films
Drop the programme artwork
Podcast · monthly
Second Attempt
Founders on the company that failed before the one that worked. Recorded in one sitting.
21 episodes
Drop the programme artwork
Live, recorded
Press Night
The studio's quarterly evening in Paris, published as audio the following Thursday.
9 recordings
Drop an episode still
The Brief
Farro & Field: forty years of selling wheat to nobody
The chair and our strategist on the buyer interviews that ended the cooperative's anonymity.
42 min
31 July 2026
Drop an episode still
Second Attempt
Anselm Roux on the earn-out he should not have signed
Fourteen years, one acquisition, and the specific Tuesday the regret arrived.
58 min
24 July 2026
Drop an episode still
Shelf Test
Six systems, two metres, supermarket lighting
Filmed in an aisle in Vitry with the brand teams watching from the end of it.
18 min
17 July 2026
Drop an episode still
The Brief
Northbank: a voice written by the complaints queue
Ines Abaroa on reading eleven thousand complaints before writing one guideline.
47 min
10 July 2026
Drop an episode still
Press Night
Is the founder letter finished?
Recorded live in Paris. Four editors, one publisher, and a room that did not agree.
1 hr 06 min
3 July 2026